One of the greatest challenges for small businesses in the modern economy is marketing. Building awareness for your business used to be as simple as placing an ad in the yellow pages or magazines. Now it’s the information age and things have become more complex. Now, internet marketing is becoming a matter of who’s closest, who’s fastest and who’s most affordable.
“Nearly 70% of adults in the U.S. ‘rarely or never’ use the phone book.” (ReadWriteWeb)
The vast majority of all business searches are done through the internet first to find products and services. Now, internet marketing is becoming a matter of who’s closest and who’s fastest. When will the next marketing trend shift happen? And how can local businesses keep up, while large conglomerates take over the marketplace with endless supplies of money and relentless television campaigns? Now as Android and Apple phones battle for supremacy of the Mobile marketplace, optimal marketing strategies are changing again as “84% of smartphone owners [use] their devices to browse websites.”
The solution is utilizing the powerful toolset of digital marketing. Creating an online presence that works for you requires three major components:
- Having a functional, updated website that gives your business a personal feel
- Showing up on the first page when someone searches for your business
- Linking your website and customers with a Mobile App
All of this takes time and investment, both of which, every business owner has a very short supply of. Quality Engineering Designs offers complete Digital Marketing Solutions. Our packages are custom tailored to your business, your customers, and your budget.