If you are like most business owners there just isn’t enough time in the day to get everything done. Whether it’s an issue with the front office, back office, sales, or equipment, there is always something important that needs attention. With that in mind, imagine that you have added a virtual assistant to the team. It’s been a lifesaver, as he or she really keeps things going. And since he or she is so good at what they do, maybe this would be the perfect person to update your website.
As tempting as it sounds to give your VA this important task, let’s look at some of the reasons you might want to reconsider.
Skillset Mismatch: Keep in mind why you hired a VA in the first place. Chances are you needed someone to help you with administrative tasks. Keeping up with email, handling bookkeeping, and handling correspondence are key tasks that many people use VAs for. It’s likely that the skills you looked for when you went about hiring were targeted toward these types of tasks, not website maintenance.
Ineffective Resource Management: A good virtual assistant can help you grow your business, keep you in touch with customers, and free you to spend time on the tasks that bring the most value. If your VA has the proper skills, by all means, give it a try. If you have to spend valuable time training your VA for this task then perhaps this is not the best use of your resources.
It’s Not What You Really Need: Virtual Assistants are the perfect addition to many businesses. This is particularly true for small businesses that need to get the most value for the money. While it may seem more expensive, hiring a professional website developer or company may actually be a better value. The Internet is constantly changing, and an outsourced team might better serve you. Consider using your Virtual Assistant for tasks that require daily monitoring such as monitoring social media.
Your Presence is Required: Even though you have a full plate, you need to keep a hand in what is happening with your website. It is the face of your company and needs to reflect your vision for the company. If your business involves e-commerce, it is even more important that you know exactly what is taking place on your site. Working directly with a specialized provider can help you off-load the behind the scenes work while you stay on top of your site’s activities.
Technical and Administrative Skills Are Different: There are many tasks that fall under the umbrella of administrative. Sometimes basic web updates are on that list. However, there are other issues that will require the expertise of a technical expert. Websites need to be monitored, maintained, and secured. If there are issues with your site, an administrative or virtual assistant might be hindered in whether or not they can help resolve more serious issues. A web development team, on your side, will help you when those future website headaches arise.
Whether your particular business is a good candidate for having a virtual assistant handle website changes depends on many factors. The most important thing to keep in mind is that even if your VA can handle the job, the work you hired this person for still needs to get done. As long as the intended goals are being met, and the VA has the skillset, then it might be worth a try. In most cases, however, it’s best to consider hiring a professional web development firm.
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