Extra Mile Day


Extra Mile Day

The Extra Mile Day was established by The Extra Mile America Foundation in 2009. It’s a nonprofit organization that promotes action and a positive attitude. The idea is to encourage citizens from all walks of life to simply live a fulfilling, self-directed lifestyle that does not constrain their potential. It encourages individuals to at least go the extra mile to achieve what they’ve always wanted. More than 220 mayors in the United States have recognized this holiday by celebrating organizations, institutions, and individuals who put their best foot forward to ensure that others live a better life.

Here are some great ideas on how to go that extra mile for your clients, customers, and business partners.

  • If the customer is trying to find something, instead of pointing them in the direction, why not walk them to it? You may be able to help them select the better option, and they’ll feel as though you are invested in their business.
  • Check in with a business associate or customer and see if there is anything that they need.
  • Take the time to write out some personalized and hand-written notes to your most loyal clients, customers, and business partners. This extra step and personalization will go a long way toward showing your deep appreciation for their efforts. If your handwriting is terrible, you can also contract the work to someone with better penmanship.
  • If hand-written notes aren’t your style, then consider sending a follow-up thank you card to business partners who came through for you in the past year.
  • Invite your customers to fill out an anonymous survey with the understanding that you wish to better serve them. In an anonymous survey, ask them one question: “What is your biggest struggle with __________?” Make sure you fill in the blank with something related to your business and unique to your customer service values. Make it a text answer option instead of a multiple choice one. You can use Google Forms or Survey Monkey. Both are quick and easy to set up and use. Best of all, you can find out where your customers have struggled the most. It can help you develop future service assistance.

A prime example of this involves a leading product manufacturer who saw an uptick in 3-star and below reviews. When the company reached out and asked their customers to explain their biggest complaints about the product, they found a majority of them struggled with the poorly written (and drawn) installation diagrams. As a result, the company developed new installation manuals and even created a few walk-through videos that they posted on their site and at third-party vendor sites like Amazon. The ratings shot back up and the product went on to be one of the most successful in their business.

Make sure you go the extra mile today for you, your customer, your clients, and your business partners. And here’s a bonus tip. Consider going the extra mile for your employees as well. Cater a breakfast or lunch and let them know how much you appreciate them.

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Posted in Business to Business, Informational, Small Business