Google and Optimizing Your Website for Mobile Users

If you’re trying to run a business online, then you probably realize that Google’s search engine rankings can make or break you. If you’re at the top of the search engine list for your business’s keywords, then you have a better chance of being able to snag customers ahead of your competitors.

While search engine optimization (SEO) has been around for a while in an attempt to give businesses the best edge in this field, a new shift is towards mobile optimization. This is where your website is adjusted from a “one-size-fits-all” mentality to a variable style to consider page speed, structure, and design as well as the resolution for the images. Every site will look differently on a laptop as opposed to an iPad or an Android phone. So, your website has to adjust to these specifications.

Google has gone to a mobile-first index system that means a website will rank higher than a similar site just because it is optimized for mobile devices. Google is taking this action because the majority of people today are not accessing the Internet using computers.

Instead, they’re using mobile devices like smartphones and tablets. (In some developing nations, such as India and Nigeria, the percentage is even higher because such a small percentage of people own computers compared to smartphones.)

If you’re looking to reach as wide a population as possible, then you must use mobile optimization in your website. If you don’t, not only will Google penalize you on your website’s rankings, but you’re also going to lose customers who can’t access your site or view it properly if they happen to stumble on it through their mobile device.

There are many individual tasks you can do to optimize your website for various mobile devices. The best way to do this is to choose a “responsive design” style of website that Google seems to prefer. This allows the page to adjust depending on the size and dimensions of the screen being used to view the site.

Additionally, you should design interactions such as buttons and links to be hit by someone with their fingers (i.e., make the buttons large and spaced apart) and you should avoid Flash plugins and pop-ups.

By adjusting your website to fit a mobile market, you’re ensuring that your potential customers can view your site regardless of what device they are using. This ensures that you can reach as wide a market as possible both with these devices and with the Google search engine rankings.

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