Importance of Keywords in Page Titles & Headers
When designing your webpage there are a few things that are important to take into consideration. Your page should be aesthetically pleasing, easy to understand, and user friendly. However, one of the most important aspects of a great webpage often gets overlooked. The keywords that you use in your page titles and headers are extremely beneficial to your online presence. Using the right keyword phrases will help make your page more visible to the audience that you are attempting to reach. Most users will not look past the first page of search results on Google or other search engines. If your page is not readily available to users it will not matter how nice your page looks, it will get lost in the shuffle and lose traction.
When choosing keywords for your page you should consider a few important guidelines. First, you will want to create a broad list of keywords you would like to choose from. The best way to create this initial list is to put yourself in the mindset of your target audience. What would be the phrases that a user will type into the search bar to find what your page provides? AnswerthePublic.com is a great site for typing in a topic and seeing what questions people are asking about it. This can help you narrow down your keywords.
Once you have your initial list of keyword phrases you will need to research their effectiveness. You can do this by using a variety of free and paid keyword research tools available. There are quite a few so you’ll have to do some research to decide which one suits your needs best. These tools will inform you of which keywords and phrases will be most effective in showing up in user’s search results. You can then narrow down your list to include only those keywords that will help improve the visibility of your webpage to other users. Be careful not to use key phrases that are too broad, as that will increase the number of search results you will be competing against. For example, instead of using broad phrases like “Pet Store” use “Denver Pet Store” or “Pet Stores in Denver”. By adding a location you can narrow the search results down to just pet stores in a specific area rather than all over the place.
Once you have determined your keywords and phrases, these should be used in your page titles and headers. This links your page and its contents to search relevance and will have a larger impact on your page’s bottom line. The more you use these phrases on your webpage the more commonalities you will have with your desired audience.
Building your webpage for success can be a little tricky at first, but well worth it in the long run. Give us a call and let us help improve your online presence and show you how to build a site for your business that converts!