How To Increase Your Website Speed

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How To Increase Your Website Speed

Your website speed is incredibly vital to retaining your site viewers. The World Wide Wait time has been sitting at just about 2 seconds. Any longer, your website will be in danger of losing your site visitors and significantly impact your traffic. It is estimated that 40% of visitors will leave a website after just 3 seconds of waiting for the page to load. You can test your website’s loading time through a number of web speed testing sites like Pingdom.com to see where your website’s current web speed is at. Sites like Pingdom also give you suggestions of what may be slowing down your page and how to best resolve the issue.

We put together a list of some of the top culprits for decreased website speed and how you can improve your website’s performance.

  1. Plugins

These include your videos, pictures, and other items that need to be buffered. Even though videos and pictures can draw more traffic, people will not wait very long on your website if a plugin has to buffer for a long time or the rest of the page is not load because of your plugins. Try eliminating the number of plugins that you have running on your page to increase your load time. You can also use programs like P3 (Plugin Performance Profiler) or Wise Plugin Manager to analyze your plugins and manage them efficiently.

  1. Image Size

If you have several large pixel images on your page, this will cause your website to load slowly as well. A 1028 pixel image as a company logo can be overkill. Consider the size of your content area when choosing the size of your image. If you upload an image that is bigger than the content area, it will still only appear the size or your content area, but will still have more date in the actual file than what is necessary. Be sure the size of your image file reflects the size of the space your image will be using. You can also try saving your images at a lower quality, between 70%-80%. There is no need for so much detail on images that are not the focal points of the website or are only given a small space on your page.

  1. Coding/Caching

Try decreasing the amount of coding on your page. The less information that has to be processed by the browser before opening a webpage, the faster your page will load. For example, using 10 words to code something when 5 would suffice. Using the shorter code will ease your processing power. Caching is when a portion of a website's coding is saved on your computer thus helping those frequently opened websites load faster. Repeat visitors to your page will be able to access your information quicker; however, you will want to be sure that your caching codes are set up correctly. When adjusting your caching code, you will want to set the individual file types to expire at an appropriate time for your page. This is dependent on how often you update your page. For examples of caching coding and how best to utilize this tool, click here. It is most efficient to use only one type of software throughout all of your coding. Using more than one will increase your overall processing time and thus, slow down your page’s loading time.

If you need help analyzing your website and would love to see what you can do to increase your website speed, please call us today! We would be happy to assist you.

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Posted in Business to Business, Small Business, Website Design

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