If you’re trying to gain attention for your business, the phrase “a picture is worth a thousand words” can show the impact of getting your message out using visuals. Nowhere is this more obvious than in the marketing world where single images have been used to elicit all types of emotions.
But if one picture is worth a thousand words, how much can you gain from a video of moving pictures? One of the best ways to get your message across and bring viewers to your website is by integrating video from YouTube.
The Popularity of YouTube
First and foremost, a video is able to capture the attention of your audience. Almost since YouTube’s inception, the format has completely taken off because it is so pervasive with billions of hours of content. It’s impossible to escape its prevalence.
You Don’t Have To Recreate The Wheel
Another reason why using video is such a strong marketing technique is that you don't necessarily have to create the content yourself. Since there are billions of hours of video available, chances are you’ll be able to find a quality video that fits just about any situation you want to explore on your site. By linking and integrating these videos with your own content, you can piggy-back on the popularity of other videos and draw in more viewers.
Prepare Now For The Future Of Video
Finally, the use of video as part of your marketing plan is important because it’s going to get even bigger in the future. One study suggests that in the next three years alone, content on the Internet will become almost 80% video. This is because of video’s visceral and emotional appeal as a medium. It makes sense that you would want to connect your audience to this by integrating video onto your website.
YouTube’s growth means that we now have the ability to teach and market instead of wasting time watching videos of cute kittens. YouTube is a tool that has to be used properly to reap the benefits.
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