Optimizing Your Website by Resizing Images


Optimizing Your Website by Resizing Images

Website optimization is a broad category, and within it is the subcategory of image optimization. Image optimization doesn’t sound like a big deal, but in the grand scheme of things, it makes a big difference. We’ve all stumbled upon images that fill our whole computer screen or require us to scroll to see some of the pictures - these are poorly optimized images. Optimizing images goes past the size of the photo, though and includes the photo’s name and description, file type, and thumbnails. Not only are poorly optimized images hard to look at, but they also have a lower chance of showing up on search engines.

So how do you optimize your images? Here are a few tips.

  1. Use small thumbnail sizes

A page riddled with large thumbnails can be slow to load and make visitors less likely to wait to see the images. Try to keep your file size for thumbnails as small as possible- this being said, to make your thumbnails small, quality sometimes has to suffer. This, however, is better than visitors leaving your site and will ensure that your page loads within a decent amount of time.

  1. Choose the right file type

There are three main types of image files: PNG, JPEG, and GIF. JPEG files can be made considerably smaller without losing too much quality. GIF images, however, are generally created with lower quality in mind- they’re perfect for simple images such as logos and icons. PNG images support more colors than GIF images do, making them better to use for more complex photos. Despite this, PNG images can also mean a larger file size than GIF or JPEG images.  Take your time and think about what you need from the site and its images before choosing a file type.

  1. Customize the image description

When you take a photo, your camera will automatically name it for you- usually with a string of letters and numbers. You can certainly upload this image onto your website just the way it is, however, it’s better to customize your image title and description before using it. When giving your photo a unique name or description, think about what keywords people would search in order to come across your image and consider using some of them. This will help boost the chance of your image being seen.

Image optimization can seem daunting, but it’s relatively easy to figure out once you know what to do.  After learning how to optimize images, do some practice. To resize your images effectively and make sure that they become the exact size that you want, consider using Photoshop. If you don’t have a Photoshop membership, though, there are free alternatives online that can be found with a few clicks of your mouse.

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