What are the goals for your website design and development? Milestones will be different for each person or business, depending on the expectations set for the project. Some companies put together a site that serves primarily as an online placeholder for contact information so they can be found by consumers searching for the company on the Internet. However, most small businesses want their websites to be dynamic and have specific goals in terms of conversion rates and return on their development investment. These sites should be updated regularly in a way that focuses on usability for the end user. If traffic is the aim – then a site must be easy to use, with a user-centered design.
Developing a usability plan means examining the site from the point of view of the audience. Is the navigation clear and easy to follow? Is the design both eye-catching while directing the eye to where you want it to go? Excellent usability combines both design and development in a package that works well for both the site owner and the traffic that visits their domain. You need to engage your readers on your website in a compelling way that motivates them to return repeatedly. In terms of usability and navigation, your webpage should be easy to use and the information found quickly for users. The basis for success in website creation depends on whether the site matches usability guidelines.
Here are some usability suggestions and guidelines for your website:
Ease of Use
Regardless of the complexity of your site, design and development can make a page flow directly to the areas that traffic most needs to reach. However, if there are broken links, emphasis on areas of less importance, issues loading sections of the site or if there is no mobile optimization – you are not going to achieve the results you want. Not only should you bring on an expert that understands accessibility, business owners should also have testers willing to spend time on the site and give feedback about what works and what doesn’t.
Just because it makes sense to you, doesn’t mean that the information is displayed clearly to the audience. Your website design should ideally guide the viewer from one area to another in a strategic, simple, and consistent way. It can be tempting to create something new and outlandish, but if the end result is that traffic isn’t going where you need it to go – then your site isn’t working. There should never be a learning curve associated with browsing your website.
Influence and Credibility
There is a lot of noise on the Internet and you are attempting to stand out in a crowd of thousands (possibly more). The copy of your site should reinforce the idea that you are an expert in your field, industry or niche. Trust is essential to closing that next sale. This is what makes the About Us section of your site so important. The design should come across as modern and professional. Include testimonials, portfolio items, case studies or anything else that establishes your expertise in an easy to view way. If possible, upload regular content – such as a blog – to reassure visitors that you are present, available, and know your topic inside and out.
If your usability isn’t where you want it to be – continue to have trusted people test out sections of your site. Make edits and improvements and then get more feedback until it’s moving like a well-oiled machine. Partnering with a web design and development expert, such as Quality Engineering Designs, will save you time and money since we are already well-versed in website usability concepts.
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