Reciprocal links or link exchanges occur when two webmasters agree to
show the other's link on their website. The number of sites which link
to a particular site is known as link popularity, which helps the
search engine ranking of a website.
The Advantages of Link Building.
- Quality traffic from relevant sites increases sales lead generation.
- High quality incoming links promote the site as a valuable resource.
- Create awarness, visibility and credibility of your site.
- Generate wider search engine exposure.
- Your website gets indexed by search engines faster.
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