Social media is one of the most cost-effective ways to stay connected with your customers. It keeps your business connected to customers in a way that shows them that you care about them and what they think in real time. Social media tolls also make it easy for word of mouth marketing to help your business take off quickly and effectively.
Success with this strategy involves building your business presence on social media sites like Facebook and Twitter, as well as publishing content on your site, which engages your customers and encourages them to take action and spread the word to their contacts.
Just a few benefits of having a social media strategy in place:
- Build brand awareness and loyalty.
- Relate with your customers and prospects in a way that is meaningful to them.
- Gather market research quickly and easily.
- Display your expert status online.
- Enhance your customer support efforts.