One way you can set your business apart from others is with your Google ranking and search engine optimization (SEO). If your website is optimized correctly, it will score higher on the Google ranking and will be listed ahead of your competitors when someone is searching for your particular business type or service.
But how do you truly optimize your website? One of the ways to do just that is to keep your website updated. Here’s how that works:
- It starts at the beginning. Your “freshness” rating starts with the day your website is created. That freshness rating will determine how high your website ranks. But your freshness is just like a piece of fruit. As soon as it is created, it starts to decay. The longer you wait after your site is created, the more your rating will decline as that content gets older.
- Update early and update often. Another factor Google considers is how often your website is updated. A newspaper or news channel, for instance, will do one main update every day and then will update specific articles within that page throughout the day. This keeps their rating high. Google will give a higher ranking to material that they can clearly see is updated regularly.
The takeaway from all of this is that if you want to stay competitive, it is important to update your website. Your ranking, however, isn't just based on small updates once in a blue moon. It should be a substantial update that is handled as often as possible.
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