Why video online marketing is the future marketing strategy for small to medium sized companies
By 2017, video marketing will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic will have almost tripled and with online video becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include their internet marketing strategies will do so at their peril. http://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online.
Video is the future of content marketing. That is if it’s not the here and now. Many studies show more than half of companies are already making use of the medium- a figure that is predicted to rise as more and more realize the possibilities. Nielsen claims “64% of marketers expect video to dominate their strategies in the near future. http://www.brafton.com/news/survey-says-marketers-increase-social-video-content-budgets.
When it comes to astronomical reach let us take a look at YouTube a recent acquisition of google. Here alone you have given your company potential more than a billion views. Let’s face it combined with Google, Facebook, and YouTube there could be no better exposure at low cost and maximum return. In this case free works. http://www.youtube.com/yt/press/en-GB/statistics.html.
Videos can give you access to a vast audience and therefore potential customers. It therefore provides you with a naturally engaging medium that is vital for small businesses that allows you to provide information content that is easy to digest. The medium of Video does this very well; If a picture paints a thousand words then a one minute video is worth 1.8 million. http://www.techjournal.org/2012/05/a-picture-is-worth-1000-words-an-online-video-is-worth-1-8-million/.
So the question remains, is video really possible for small businesses? The answer is a resounding yes. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use video marketing as a. Above all do not neglect social media and be sure to promote across multiple channels. If you want to fully realize video’s potential, you must make it easy for potential users to find and share it. Also as mentioned in a recent blog post neglecting Mobile Optimization can only hurt you in this age of smart phone usage.
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