Do You Have W3C Markup Validation? - The World Wide Web Consortium
The World Wide Web Consortium (W3C) is an international group whose sole purpose it to develop standards for the web. Following W3C standards ensures that your site is easy to navigate without broken links or internal code errors.
The following are the biggest concerns for validation:
If your site has non-functioning links Google will penalize you for non-current site content. This will make it harder for consumers to find you. Users who do find those broken links will become frustrated, and assume you don’t perform regular maintenance on your website.
Improve Search Engine Ranking
In addition to broken links searches, W3C validation will determine if there are errors in your code. There are rules that must be followed in order to avoid search engine penalties.
Coding and Maintenance
Validators can tell you if you have any errors in your site code. It’s a useful debugging tool that can isolate problems with ease.
Navigation is important so all pages are easy to access from anywhere within the website. How many times have you had to search for missing pages in sites you frequented? Did it make you stay or did you get frustrated and leave? If a business chooses to build a website quickly and without a professional’s recommendations, a critical piece that is often overlooked is site structure.
The site structure is a critical piece of information that will often go overlooked in a quick “throw-it-out-there” website. Most often, pages are not linked consistently and broken navigation leaves potential customers with no choice but to go elsewhere for their information. Making sure the structure of the website is solid will minimize the amount of broken links on your website and will give the user a better overall guide to relevant information
Having a site that is multiple browser and multiple device friendly is a key aspect of validation. W3C code validation was actually introduced to check multiple browser compatibility. The last thing you want is for a viewer to see faulty formats, broken images, or broken web pages when they visit your site. Mobile device use has increased exponentially in the past few years. Maximizing usability for the mobile consumer is key to business success.
Getting validated is one of the most important steps in securing an easy-to-navigate and user-friendly experience for your customers and clients.