A Website Designer Is Not A Graphic Artist And A Graphic Artist Is Not A Website Designer

It takes a lot of talent and training to be a website designer or a graphic artist. While it’s true that many of the tools and skills that both of these professions are similar, they are not, in fact, exactly the same. When we misunderstand what makes these disciplines unique, we make their jobs harder and create unrealistic expectations about what is possible for the experts we hire to accomplish.

Part of the reason that we have difficulty distinguishing the job of a graphic designer with that of a web designer is that these terms mean different things to different people. To make things even more complicated, there are many professionals out there who are trained in both graphic and web design. To help clarify things, let's take a look at what these terms really mean.

What Is a Graphic Designer?

A graphic designer is someone who is skilled at combining images and typography to create a piece of design for a specific purpose. The designs graphic artists create are based on visual concepts and are often meant convey a specific message. An example of this would be an advertisement or brochure. The work produced by a graphic designer may be done either by hand or on a computer and is used in a variety of print and electronic mediums.

What is a Web Designer?

Like a graphic designer, a web designer uses graphics, images, and typography to create aesthetically pleasing designs, but there is a twist. A web designer also has technical expertise areas such as information architecture, website structure, and user interface. These technical skills which focus on making the website actually work are very different than the artistic elements that influence how the web pages look.

Which One Do You Need?

There is no question that graphic design and web design must blend seamlessly together for a website to be exceptional but these two disciplines will often compete. It is not unusual for a web designer to create navigation, for example, that does not look the way the graphic designer would prefer. It is up to them to work out their differences to make it work.

Educated buyers of web services look for firms that recognize the complementary nature of graphic design and web design.Identifying a firm that makes the most of the strengths of both skill sets is the best way to ensure that you get what you pay for and you end up with a website that works for you and your customers.

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