What Blogging Does For Your Website
You read about the importance of having a blog on your site, but it is more of a question of why bother. It may seem like blogging takes time away from other aspects of running your business. On the contrary, it is actually a great way to grow your online presence and gain new customers. While you may have a well-designed website, it means nothing if nobody is able to find you in search engines.
Here are 4 ways how you can use your blog as a marketing tool for your website.
Search engine optimization, or SEO, is key to getting your brand noticed on the web. Utilizing SEO tactics, such as using keywords common in your industry, will rank you higher in search engines. Blogging regularly gives you a chance to add more keywords to your site than you would be able to without a blog.
Another way to increase traffic to your blog is by including social media share buttons at the end of each article. It makes it easy for people to re-post your article on platforms like Facebook and Twitter. Once your article is floating around on people’s newsfeeds, you have a better opportunity at gaining new readers, and new customers.
Shows off your expertise
Writing well thought out and informational articles related to your industry shows potential customers why they should do business with you. If you’re not much of a writer or are running short on time to post articles regularly, there are others types of content to post. For a quick blog entry, add a YouTube video, photo, or Podcast that relates to your business. A well produced “how-to” video could be just the thing to gain new customers.
Gets a conversation going
Allow people to comment at the end of each blog post, despite the possibility of negative comments. Respond to each comment, good or bad, so that your readers know that you care about their thoughts. Having a comment section gets a conversation going, and shows how you can relate to customers on a personal level.
Creates a connection between you and your customers
The tone of voice and topics that you chose to blog about tells readers what kind of person you are. Maintaining a blog is a great way to gain people’s trust and establish a loyal brand. Use your blog to show off how your customers keep coming back to you time and time and again by including testimonials or even guest posts. A blog is just another hidden marketing tool that can increase traffic to your site, which means an increase in business.