Mobile optimization is essentially making a website look good on a mobile device. The benefit to mobile optimization is conversion.
Imagine a potential customer is out running errands and they look up a product or service you offer. If they are brought to your site, what experience do they have? Can they click on a link without zooming in? Can they read the entire page without scrolling horizontally? Can they read the text without zooming in? If any of these questions are answered negatively, the user may have a negative experience on your website.
Mobile website design takes into account these factors with a responsive design that allows your website to form fit on any mobile device. Custom design gives the customer a positive experience and increases the chance they will stop by, or call you. This is website conversion where a potential customer lands on your website and is converted to paying customer. Increased conversion means increased sales and increased revenue.
How important is Mobile Optimization?
The answer to this question lies in the nature of each individual business. Given the current market trends, mobile search is destined to surpass searches made by desktop browsers this year. http://www.emarketer.com/Article/Mobile-Search-Will-Surpass-Desktop-2015/1011657 . So if we assume 50% of all searches are done on mobile devices, it becomes clear that mobile optimization is very important.
Recently, Google announced their intention to increase the effect of mobile optimization on mobile search results.
http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html?src=ea&ct1=ergmice. What this means, is that search results will emphasize those sites that display properly on mobile devices. The goal is to increase the quality of the results for those that do search on mobile devices. Of course, the doom-sayers seem to be emphasizing the sudden loss of half the sites traffic. Most likely, Google is simply saying, the traffic you’re getting is not converting anyway, so why give it you. Beginning April 21st, that traffic from mobile searches will simply be gone, which will increase the conversion rate, but also drop the traffic in general. Some businesses may lose a few converting customers, but for the most part, customers will simply waste less time getting annoyed with bad mobile experiences.
To see if your site is Mobile Optimized, check the below link. If you need a hand, give us a call.
Mobile site tester: