What is the Big Deal with Mobile Optimization?

It used to be that website design was fairly simple. You created a website and (with a few exceptions) it could display properly on just about anyone’s desktop or laptop.

But demographics have changed significantly since the early days of the Internet. Today, less than half of the websites being viewed are accessed using a computer.

Instead, mobile devices such as smartphones and tablets constitute 57% of all Internet traffic. Unfortunately, websites do not always display properly on these devices, so mobile optimization becomes an issue.

There are several reasons why you should look at optimizing your websites for mobile devices.

First and foremost, if you don’t optimize for mobile, you’re missing out on a huge portion of the population. Not only is 57% of all users on these devices, but the majority of younger users have these devices. If that’s the demographic you’re going for, you must meet them where they live by optimizing. In fact, recent research has shown that smartphone users tend to be younger and more affluent, meaning they would have more disposable income to spend on your products and services.

Another big reason why you should seriously consider mobile optimization is for search engine optimization (SEO) purposes. Google currently ranks websites using an algorithm that considers keywords, site speed, and also whether or not the site is optimized for mobile use.

If there are two websites that are identical in these aspects, but one is optimized and the other isn’t, then the optimized website will be listed higher on Google. It has also been suggested that Google will soon switch to a mobile-first index that would put mobile optimized sites above all others on its search engine.

In order to stay competitive, it’s necessary to keep your website updated and ready to change with the times. Mobile optimization is the next leap forward in this area. If you don’t choose to optimize your website, you could be missing out on a large field of potential customers.

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