If you remember the early days of the Internet with dial-up internet connections or even the second generation of wired cable modems, then you probably surfed the web on a desktop PC or, if you were lucky, a clunky laptop computer.
But now, things have changed incredibly. Over half of all Internet usage is done using a portable device such as a smartphone or a tablet. The vast majority of people access websites using wireless connections.
But what does that mean for a website designer looking to make his or her page accessible? This is why mobile optimization is critical for any site hoping to be competitive today.
What is Mobile Optimization?
When you look at a website on a desktop or laptop, you should see a layout that is wider than it is tall, and which populates with a mixture of text, images, and videos. However, mobile devices may not fit these same dimensions. In fact, not all smartphones are made alike and their dimensions vary widely from brand to brand.
Additionally, images and videos may be very slow to load on certain devices, meaning a very visually heavy website needs to be adjusted for faster loading. That’s where optimization comes in.
Optimization can take a variety of forms such as removing Flash technology as this is not supported on many portable devices. Additionally, pictures and other graphics can be compressed so that they may work better on devices without as much processing power. Pop-ups are also looked down upon on mobile devices as are small buttons or elements that are so close together that they may be hard to select.
Why Else is Mobile Optimization Important?
Besides the problem of alienating almost half of your potential market by not working on their electronic device, Google is also pushing mobile optimization from an SEO standpoint. Starting in 2017, Google made mobile optimization a key part of its algorithm when ranking websites on search engine results.
In order to stay at the top of the search engine rankings, you must have a website that is mobile optimized. This, ultimately, affects your business’s bottom line. In order to help with this, Google has also created a tool on its Google Search Console that will test to see if your website is optimized.
Website designers and online business owners must do everything they can to stand out from the crowd and be competitive. One of the best and easiest ways to do this is with mobile optimization, which can help you reach more people and improve your SEO rankings.
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